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Rose stem cell
InnovaStemCell Rosa damascena® W
Developed by Innova BM, InnovaStemCell Rosa damascena® W is the signature botanical active at the heart of ROSA.
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ROSA Rose Stem Cell Serum
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An advanced repair serum powered by Damascus Rose Stem Cells, Resurrection Plant, and 8X Hyaluronic Acid to deeply restore collagen, boost elasticity, and deliver instant radiance.
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The Ultimate Skin Regeneration & Youth-Restoring Elixir
Unlock Ageless, Glowing Skin with the Power of Rose Stem Cells
Formulated in collaboration with Korea’s leading R&D facility Hanacos, ROSA Rose Stem Cell Serum is an advanced, high-efficiency skin treatment designed to repair, hydrate, and visibly rejuvenate your skin.
Why You’ll Love It:
- Instant Hydration & Plumping: Infused with 8-Complex Hyaluronic Acid and Hydrolyzed Technology to deliver deep moisture into the skin layers without sticky residue.
- Advanced Age-Defying Power: Harnesses Rose Stem Cells (Rosa Damascena) and the rare Resurrection Plant (Haberlea Rhodopensis) to boost collagen synthesis, lift skin, and enhance elasticity.
- Comprehensive Skin Transformation: Fights dark spots, minimizes pigmentation, soothes inflammation, and strengthens the skin barrier.
- Lightweight & Fast-Absorbing: Non-greasy, non-oily formula that leaves skin feeling instantly refreshed and revitalized.
100% Vegan & Clean Formulation Driven by over 20 pure botanical and clean active ingredients working in high-efficiency synergy — completely plant-based, cruelty-free, and clean:
- Rosa Damascena Stem Cells: Accelerates cellular renewal and repairs skin at a deeper level.
- Haberlea Rhodopensis (Resurrection Plant): Known as the "Resurrection Plant," it survives extreme climate changes to boost skin lifting and radiance.
- 8-Complex Hyaluronic Acid & Hydrolyzed Collagen: Utilizes cutting-edge Hydrolyzed Technology to break down molecules for deeper absorption, maximum hydration, and skin firmness.
- Soothe & Protect Complex: Enriched with Madecassoside, Beta-Glucan, Portulaca Oleracea Extract, and Jasmine Flower Extract to calm redness, fight pollution, and restore skin balance.
Effortless High-Performance Skincare Routine:
☀️ AM Routine (Morning):
- Cleanse: Wash face thoroughly with ROS5 Rugosa Stem Cell Cleanser.
- Repair: Dispense 1–2 pumps of ROSA Serum and gently press over face and neck until fully absorbed.
- Protect: Apply your daily sunscreen.
🌙 PM Routine (Night):
- Cleanse: Wash away impurities and makeup with ROS5 Rugosa Stem Cell Cleanser.
- Recover: Apply 1–2 pumps of ROSA Serum to lock in intense overnight hydration and deep cell recovery.
✨ That’s it — Pure, Simple & Effective. Suitable for all skin types, including sensitive skin.
World-Class Quality, Certified Safety & Global Protection
- Certified 100% Vegan (EVE VEGAN® France): Manufactured at Hanacos Co., Ltd. under strict EVE VEGAN® technical standards — guaranteeing 100% plant-based production, zero animal-derived ingredients, and completely cruelty-free practices.
- RM 1,000,000 Product Liability Insurance: Backed by QBE Insurance to ensure your ultimate peace of mind. Coverage extends across Singapore, Malaysia, Taiwan, Thailand, Indonesia, and Vietnam.
- Expertly Formulated in Korea: Developed in partnership with Hanacos R&D Center, a world-class facility behind global beauty icons like Sephora, Innisfree, and Missha.
- Dermatologically Tested: Certified "Harmless / Non-Irritating" by top German laboratory Derma Consult GmbH through human patch testing.
- Global Health Compliance: Fully compliant and registered with health authorities across major Asian and European markets, including Singapore (HSA), the UK (UK GOV), and Malaysia (KKM/NPRA).
- Certified Manufacturing: Produced in ISO 22716:2007 (GMP) and ISO 9001:2015 accredited facilities.
ROSA Rose Stem Cell Serum
Inside ROSA
Rose biotechnology meets multi-level hydration
ROSA is a 30 ml serum made in Korea. The formula story centres on InnovaStemCell Rosa damascena® W, InnovaBioTech Haberlea, hydrolyzed moisturising ingredients and an 8-complex hyaluronic acid system
Rosa damascena stem-cell active
A proprietary rose-biotechnology ingredient developed by Innova BM.
Haberlea rhodopensis
A botanical active associated with the resurrection plant story.
Hydrolyzed moisture system
Hydrolyzed hyaluronic acid, hydrolyzed sodium hyaluronate and hydrolyzed collagen support ROSA's multi-level hydration story.
What makes ROSA distinctive
Four formula in one signature serum
Four complementary formula stories come together in a lightweight serum designed for hydration, comfort and a radiant-looking finish.
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Exosome story
Rose stem-cell biotechnology
ROSA is powered by an exosome rich rose stem cell active. This is where the beauty of roses meets modern science.
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Resurrection plant
InnovaBioTech Haberlea
Haberlea rhodopensis adds a distinctive botanical science story to the serum.
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Hydration
8-complex hyaluronic acid
A multi-level hyaluronic acid system and hydrolyzed moisturising ingredients support a plump, comfortable skin feel.
Lightweight serum step after cleansing
The skin feel
Replenish · Renew · Recovery
ROSA is positioned as a lightweight daily serum for customers seeking hydration, a smoother-looking texture, a radiant appearance and a comfortable skin feel.
Cosmetic results vary by individual. ROSA is intended for cosmetic skincare use.
Hydration
Supports a fresh, moisturised and comfortable skin feel.
Smooth-looking texture
Designed for skin that looks rough, tired or dehydrated.
Radiance
Supports a healthy-looking, luminous finish as part of a consistent routine.
Who may enjoy ROSA
A serum for common hydration and appearance concerns.
ROSA is designed for customers seeking hydration and support for dry or flaky-feeling skin, rough or tired-looking texture, visible pores, fine-line appearance, uneven-looking tone and skin exposed to daily environmental stress.
Hydration
Dry or flaky skin
For customers seeking a replenishing serum step.
Texture
Rough or tired-looking skin
For a smoother, more rested-looking appearance.
Radiance
Dull or uneven-looking tone
For a brighter-looking, more luminous finish.
Comfort
Skin exposed to stress or pollution
For a comforting daily hydration layer.
Testing and ingredient standards
Testing and ingredient standards, clearly explained.
A 2023 human patch test by Derma Consult GmbH in Germany reported no irritation reaction to ROSA under the study conditions. The test included 50 participants, including participants with sensitive skin.
Selected Innova BM botanical actives used in ROSA are presented as COSMOS Approved at ingredient level.
Dermatologically tested
Human patch testing was performed in Germany.
Proprietary ingredient identity
ROSYFOXY is authorised to use the proprietary names InnovaStemCell Rosa damascena® W and InnovaBioTech Haberlea.
Transparent product information
We reveal the origins of ROSA’s core active ingredients and explain why each was selected.
The ROSA ritual
A closer look at the serum
Explore the texture, packaging and rose-inspired visual world of ROSA.
ROSA questions
Know ROSA before checkout.
Practical guidance for adding ROSA to a daily skincare routine.
How do I use ROSA?
After cleansing, apply approximately three drops to the face and gently spread over the skin. Follow with moisturiser and daytime sun protection.
Is ROSA a cleanser?
No. ROSA is a leave-on serum used after cleansing.
What does the COSMOS reference apply to?
It applies to selected proprietary ingredient actives used in the formula. It is an ingredient-level statement.
Where is ROSA made?
ROSA is made in South Korea.